Privacy Policy

At Denver Jackets (operated by BLUE PEAK GROUP LLC), your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at denverjackets.com or make a purchase from us.

By using our website, you agree to the practices described in this policy. If you do not agree, please do not use our website.

Last Updated: April 2026

Information we collect

How we use your information

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping updates.
• Manage your account and provide customer support.
• Send marketing emails and promotional offers — you can opt out at any time.
• Improve our website performance, user experience, and product offerings.
• Detect and prevent fraud or unauthorized activity.
• Comply with legal obligations.

Cookies & tracking technologies

We use cookies and similar tracking technologies to improve your experience on our website. Cookies are small text files stored on your device. We use the following types:

• Essential cookies: Required for the website to function, including shopping cart and checkout functionality.
• Analytics cookies: We use Google Analytics to understand how visitors use our site. This data is anonymous and helps us improve our website.
• Marketing cookies: Used to show you relevant advertisements and track the effectiveness of our marketing campaigns, including Google Ads.
• Preference cookies: Remember your settings and preferences for a better experience.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

Google services disclosure

We use the following Google services on our website:

• Google Analytics: Collects anonymous data about website traffic and user behavior to help us improve our site.
• Google Ads: We may use Google Ads to show advertisements. Google may use cookies to serve ads based on your prior visits to our website.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can manage Google Ads preferences at adssettings.google.com.

Sharing your information

We do not sell your personal information. We may share your information with trusted third parties only in the following circumstances:

• Shipping carriers: FedEx, DHL, USPS, SkyNet, and UPS to fulfill and deliver your orders.
• Payment processors: To securely process your payments.
• Service providers: Companies that help us operate our website, run marketing campaigns, or provide customer support.
• Legal requirements: When required by law, court order, or government authority.
• Business transfers: In the event of a merger, acquisition, or sale of our business assets.

All third parties we share data with are required to handle your information securely and in accordance with applicable privacy laws.

Data retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Order data: Kept for up to 7 years for accounting and legal compliance purposes.
• Account data: Kept for as long as your account is active. You may request deletion at any time.
• Marketing data: Kept until you unsubscribe or request removal.
• Analytics data: Retained in anonymous form as per Google Analytics default settings.

Data security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. All payment transactions are encrypted using SSL technology.

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data (“right to be forgotten”).
• Opt-out of marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email.
• Data portability: Request your data in a portable format.
• Withdraw consent: Withdraw consent for data processing at any time where consent was the basis for processing.

To exercise any of these rights, contact us at info@denverjackets.com. We will respond within 30 days.

California residents — CCPA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we have collected from you.
• The right to opt out of the sale of your personal information.
• The right to non-discrimination for exercising your CCPA rights.

We do not sell your personal information to third parties. To exercise your CCPA rights, contact us at info@denverjackets.com.

Children’s privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at info@denverjackets.com and we will delete it promptly.

Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

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